I just Googled my own name. As usual, all I could find was blog after blog claiming that I am a scam artist, bankrupt, a bad person, a baby seal clubber, and the Devil incarnate.
To be honest with you, I’ve known this stuff has been out there for quite some time, but I’ve been “unable” to do anything about it… until now. I’ll go into more detail a little later.
It definitely makes it fun to explain myself when I meet new people and they Google me, especially when discussing potential business deals. After all, what would make someone feel warm and fuzzy about doing business with me more than dozens of reports of me being a shady internet marketer?
So I’d like to address the rumors, and explain what’s really been going on. Because nobody else is gonna do it for me.
Well, where should I start? Let’s go with the basics first.
1.) I am not a cartoon character. Sorry to burst your bubble, but I am a real person.
2.) I am not a 40 year old, tanned Italian guy with a six-pack. Sorry ladies.
3.) I do not drive a yellow Lamborghini. While I’ve had my share of 6 figure cars, I currently only own one car – a Range Rover. It makes it easier to haul my 2 children around (when I don’t have them locked in the cellar). Yes, I’m a single dad.
4.) I do not have a harem of young ladies in my life. Instead of filandering around the Playboy Mansion all day and night, I prefer to have monogamous, long term relationships. I know, I know….BORRRING.
5.) I became a millionaire (on paper) at age 24, and have done quite nicely ever since. But I definitely don’t have enough money to buy anything I want. I do not own a jet, a boat, dozens of homes, or a submarine.
For most of the past 2 years, I was living in a $3.5 million dollar mansion in Bel Air, CA. I had $500k worth of cars in the garage. And I can tell you, I honestly thought they would make me very happy. It turns out, they didn’t. I felt very UNHAPPY, and attracted a slew of new “friends” who were more than happy to hang around as long as I was paying for everything.
Sufficed to say, a couple of months ago I sold the cars, ditched the house, cut-off the friends, and moved back into my San Diego house. It’s about half as nice as the Bel Air house, and I’m much more comfortable. I wake up every morning knowing I’m exactly where I want to be. Who woulda thunk?
6.) Contrary to popular belief, I do not enjoy ridiculing people, per se. However, I do enjoy making fun of stereotypes. For example, I’ve written dozens of emails that people may have found degrading to women, homosexuals, the autistic, african americans, etc. And yes, those emails still make me laugh. And that was my intention – to entertain. Much like Chris Rock would. I hope I succeeded in that.
I have many friends who fit the exact characteristics I’ve made fun of. I like to poke fun, and sometimes I take it to the extreme. I have been known to laugh at someone else’s expense – like when someone in a Youtube video gets hit in the head by a wiffle ball bat or something. In the right context, I think that’s funny. Sorry.
7.) I don’t party Rich Jerk style. I’ve been to my fair share of shindigs and had some really good times. However, I don’t stand on tables, order 10 bottles, or “make it rain”.
8.) I work – a LOT. I’m not on vacation all day, every day. I did take about a year off not long ago. I got extremely bored and it was unfulfilling.
I enjoy finding new marketing tactics, and testing them out. I like pay-per-click, SEO, getting backlinks, discovering new niches, and constantly checking my rankings and stats.
I’m not really in pursuit of the 4 hour work week right now. Maybe the 15-20 hour work week? I currently work about 40-50 hours per week. In 2006-2007 I worked around 90-100 hours a week and got burned out.
In other words, you can make a ton of money online, but it will likely take a lot more work than you think. Because you may become addicted to it.
Another thing I think it’s important to remember is that you’re always just one person, one deal, one email, or one website away from changing your life. But instead of swinging for for the fences, why not just go for basehits every day, and before you know it you WILL hit a homerun or at least score a LOT of runs in the process.
9.) I don’t come up with “big ideas” very often. Instead, I learn small tidbits of interesting info pretty much every day by reading forums and blogs. Even from people I don’t necessarily like. I don’t copy exactly what they do, because that’s what everyone else does. I prefer to take their insight and tweak it in some interesting way that no one else has thought of. You just have to be able to sift through the BS, and avoid getting sucked into a marketing funnel, unless of course you want to be sucked in so you can study what they’re doing exactly. I highly recommend reverse engineering anything you think is interesting and potentially profitable, and hopefully that has a low barrier to entry.
10.) I’ve burned bridges with a lot of “top” marketers. I tend to tell people what I really think about them. And it got me a bit of a bad reputation amongst the whole IM guru crowd.
In the end it kind of ended up helping me, because a lot of those guys like to talk to each other all day long, go to seminars, do webcasts, podcasts, teleseminars, and just generally celebrate how wonderful they think they are.
And they never call me for anything, which leaves me lots of time to work, play video games, watch a movie, grab a bite, head to the beach, or do absolutely nothing. 
————————————————————————————————
Well, that rounds out the top 10 basic things I want people to know about the real me for now.
Next time, I’ll be getting into the super secret stuff I’m not supposed to tell anyone about.
And immediately after that, I’m going to lay out a perfectly simple, step by step plan that you can copy to achieve lots of top 10 rankings in good ole’ google. I’m still amazed at how easy it is.
The videos and case-studies are near completion.
Take care,
Kelly
Edited: November 17th, 2009
