Webinar I Did with Mike Hill
Edited: July 18th, 2010
My Review of a Guru (no promotion or link)
An old friend of mine is linked up to lots of successful heavy hitters. He recently sent me a message asking for input on his buddy’s new self help website. He hangs with Branson and guys from “The Secret”, and this would be his coming out party. I’d be interested in your feedback.
I’m going to keep it confidential where necessary because I didn’t ask permission to post this, but here’s the correspondence.
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Friend to me:
Hey man hope all is well my old friend.
My buddy ***** ***** just started a personal development subscription site.
He needs to know of the best marketing course to send new staff members.
What do you recommend and how do you recommend he finds young guys starting off in marketing who would make great salary employees?
He’s going big with this entire concept and your advice is greatly appreciated. Here’s the link.
If you feel like rippin it apart and making a quick list of feedback please by all means tear it a new one.
http://www.******.com
He wants to know what you think especially after I told him you are the God of Internet Marketing!
Besides, trust me, he’s a good guy to do a favor for. It will surely pay off someday.
Thnx man.
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My reply:
I just checked it out. I’m surprised to say I really like it. He has a very Tony Robbins-esque quality to him and the video is compelling and sincere. The only things that come to mind for me, thinking as one of my own customers:
1) Will it work for me?
Lots of folks feel like people on a pedestal (like ***** and his guest speakers) are smarter than them, more confident, more savvy, etc. I really like to get across the point to my customers that many of them are probably smarter than me, I’m no better than them, etc. (opposite of the RJ days)
Because inevitably they see this guy, his site, and it all looks great. And they think, man this guy is super smart, no wonder he makes money. I could never put together anything like this. I don’t belong here.
2) What exactly would I be doing to make money? It seems like I would just be listening to lots of motivational speakers, but even if I’m motivated, how am I going to make money? Would I have to become a motivational guru myself? Most people don’t feel they are capable of that, and the idea of getting rich by selling “how” to get rich, is not appealing.
Lots of people are motivated easily by stuff like this or The Secret, Tony Robbins, etc. But 48 hours later, the fire is already gone. They go back to moping around, or their daily lives.
But some people will seek out some more motivation like a junkie, which would be good for ***** because maybe they would stick around. But unfortunately very few, if any, will do anything about it, unless they are taken step by step, and shown EXACTLY what to do. No doubt he likely offers a more personalized approach for these types of people, but I’m guessing it would be at thousands of dollars a pop, so most people will be left in the dark.
3) One of the first things I noticed is that he says you have access to videos, other members, and his “falculty”. But no access to him.
I’ve made a drastic change in my own business due to the above. I’m willing to forgoe a lot more money, to instead work closely with EVERY customer on a personal level, even if they haven’t paid much to get in. They pay anywhere from $97-$497 and I give them all my cell number, my skype, my email, everything. Yes I work 80 hours a week now and am bombarded with customer calls, texts, emails, skypes, etc., but it feels good to be available. And thats why my forum and Yahoo Group are bubbling with thousands of posts about how they can’t believe how accessible we are, and they’ve never experienced anything like this before.
Not to mention, I learn a TON from my customers and can pass the benefits on to other customers, so its a win-win.
I’m not just SAYING I care about them and their success, I’m affirming it with my actions by SHOWING them I care.
I used to look at customers as demographics, dollar signs, and metrics. Now I see them as real people with real feelings. And when you see that, you can’t help but want to really dig in and help them.
Sure I’m not making as much money as the Rich Jerk days, but all of my anxiety and worry, and competitive nature has subsided. And I feel like I don’t need as much money or possessions to feel successful anymore.
I got rid of all my fancy schmancy stuff and just live like a regular guy now and it feels great!
So the things above would be the objections that I think it would be great if he answered to everyone.
Its pretty difficult to try to be “all things to all people”, but it seems like if anyone has a shot, ***** would be one of them. He seems like a really cool guy that anybody would like to be friends with.
I’m not sure this is what you or he was looking for, but this is what came to mind. So take it with a grain of salt, and live long and prosper!
Best,
Kelly
Edited: July 10th, 2010