Follow Up

This is a follow up to my last post. Wanted to make sure people got a chance to read it, since it was buried in the comments.

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Thanks everyone for your comments. I hung myself out to dry a bit, and it appears lots of people were more than willing to get the broom out and beat me a little… LOL. Especially on Warrior Forum!

No hard feelings here though. I feel good about my decision to begin a new chapter, and I also still feel good about the value I’ve provided over the years via the RJ ebook itself, and the RJ forum – I’ve heard so many good stories about JV’s developed there.

It’s the outsourced coaching decision that irks me, and the email promotions of a few things that turned out to go widely unfulfilled, such as Stompernet and Pipeline Profits. I feel like I stuck my nose out for those guys and they just didn’t deliver on their promises. And that reflects poorly on me. But ultimately, it was my decision to promote, and I take responsiblity for that. I regret those promotions now, but unfortunately no one could have predicted the outcome.

I also regret that the coaching, whether it was a $1k plan or all the way up to a $10k plan, may not have been worth it. I simply do not know, and perhaps I never will. I was told that buyers would receive in-depth coaching from Terry Dean’s materials, but ultimately I don’t exactly know what was delivered. That’s because the deals that most marketers like myself strike with outsourced coaching work like this:

Someone buys a low dollar info-product/ebook. The customer is then referred to as a “lead”. Leads are sent weekly to telemarketing rooms in Vegas or Utah. The telemarketers call the leads and sell coaching packages anywhere from $1k-$10k. Coaching buyers are then sent to a 3rd party coaching fulfillment center that does calls and webinars with the customer. What I feel guilty about is passing the customer off to 2 organizations I didn’t control – the telemarketing firm and the coaching firm. I literally have no idea if the coaching was worth the cost. I made several trips out to the telemarketing floors to make sure they weren’t promising the world, but while the cat’s away, who knows what they said. I only know I got 30% of the sale, and anyone could refund at any time, and many did.

But most of all, I deeply regret taking my customers for granted, and poking fun of them with other big-shot marketers. My ego was out of control, and that disgusts me.

In hindsight I wish I would have kept everything in-house, or on a tight leash with quality control.

I wish I would have put a stop to the corporate greed that occurred with all of the owners/partners, myself included.

And I wish I would have valued my customers a LOT more.

I’m still very proud of the RJ brand I created. I entertained, and helped thousands of people better their lives financially.

But for the past 2 years I’ve been in a different place. I haven’t accepted one dime from any RJ sales in the past 2 years.

And I’ve been working extremely hard on my latest project “Bring the Fresh”, because all I want to do is make sure that it over-delivers tremendous value. So far, so good.

I’m not looking to cleanse my soul here. I’m not looking for praise, or to stir up controversy, or to strategically “position” myself as some great guy. I’d just like to publicly apologize to anyone who lost money based on my actions, and I’d be more than happy to provide free lifetime access to BringTheFresh.com for anyone who got coaching, Stompernet, or Pipeline through RJ (whether or not you think it was a good value). Simply send me an email at kellyandmike (at) bringthefresh.com

Say what you will. Be suspicious. Be mad. Be happy. Be anything you want. I feel lucky that anybody even WANTS to read what I write.

I definitely have a lot of work to do on myself, and I’m going to continue doing that my entire life.

Best,
Kelly

Posted: March 12th, 2010 under thanks.
Tags: kelly felix, rich jerk

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