I’m Better Than You?

Dear Loser, (just kidding)

I’d like to share my story here.

This is where I come from, and what I went through, including all of the juicy details… and some of it ain’t pretty.

Including how I grew up dirt poor, ended up as a pretty successful actor in Hollywood, and how I threw it all away and eventually created an 8 figure online empire called “The Rich Jerk”, and made tens of millions of dollars in the process. (and then wasted it)

This is as transparent as it gets…

rich jerk

January 28, 2015:

For the past 10+ years, I’ve tried my best to remain a mysterious, behind-the-scenes, Internet marketer. Throughout that decade I’ve had several six, seven and even eight figure businesses.

During that time, I created an Internet marketing company called “The Rich Jerk”, which sold the # 1 eBook on Clickbank.com for several years. It was a great experience overall, and I learned so many lessons about running a big business. I was also fortunate enough to meet a lot of interesting people, many of whom I’m still friends with today.

But to understand how and why I’ve achieved such great success online, I think it’s important to start from the beginning and mention a few personal things that I’ve rarely shared with anyone…

Okay, here goes…

First of all, I grew up on a farm in a very small town called “Roy”, about 100 miles outside of Seattle, Washington. We had a mule, a horse, 2 donkeys, a miniature bull (only 32 inches tall), a llama, a goat, geese, peacocks, pigs, and chickens. I made money as a child by selling eggs to the local town folk. A dollar a dozen!

My dad was a parts manager at a Chrysler dealership and my mom was a print model and actress in commercials (I always got a kick out of seeing her on TV). To this day I have no idea what the purpose of our farm was, or why my parents purchased it, but we had one nonetheless. If that weren’t strange enough, we also lived amongst many wild deer…and they would follow me home when I got off of the school bus, and I would feed them peanut butter and jelly sandwiches in my backyard right out of my hand – I kid you not.

Anyway, enough about the farm…

At the time (1987), my mom was always good about buying me the latest Nintendo game when I got straight A’s in school. I turned this into my first business venture. I made money as my elementary schools’ lone entrepreneur; I had the Nintendo games that other kids’ parents wouldn’t buy for them. Then I would rent my games out to the kids for $1/day. I basically ran my own Blockbuster inside the school!

When I was 10 years old, I used my first computer. It was 1988. I was in a gifted program in my school with one other kid named Chris Meyers. We both apparently did well on an IQ test. So once a week, the two of us were bussed to a larger school about 30 miles away. I always felt a bit strange about having a whole bus for just us.

At the gifted school, we were surrounded by the smartest kids from every school in the district, and to me it was a bit intimidating. I felt smart, but these kids were exceptional.

There were around 20 of us or so. We would come up with inventions, advertising campaigns for fictional companies, play quiz games, solve puzzles, etc . We also had access to a few Apple 2E computers and IBM PS2’s. The whole situation was like a playground for brainiacs. The teacher used to tease me because I was never really interested in anything in the class except the computers. I always had to be pried away from them.

One day we were asked to write a letter to someone influential in the world. I wrote to Bill Gates. I thought he was the coolest guy in the world because I was obsessed with computers. Being a bit precocious, I warned him to watch out because I had plans to take over his company someday. I never got a reply, but my mother still has a copy of the letter and I get a laugh out of reading it every now and then.

Back on the farm, things began to go downhill, and eventually I found myself in the midst of a nasty divorce/custody battle. I recall several visits to a mental institute to see my mother in a straight jacket. She was not coping well with the situation, to say the least. That was rough. But over time she got the help she needed. And eventually she met someone else. And when she did, I had to make a choice of who I wanted to live with – my alcoholic father, or my mother and her new husband who were being relocated to a place I’d never heard of – Mobile, Alabama.

I chose Alabama, and unfortunately I’ve only spoken to my father a handful of times since then.

I was a teenager now, and down south I quickly learned that being a “white boy” was going to cause me a lot of problems. In order to get by, I did a complete 180. The straight-A student became a rebellious, fight for my life kind of kid, frequently having issues with violence, drugs, and the police. I went from farm living to having guns pulled on me a few times. And I was no stranger to juvenile hall. I think the 7th time was finally my last. I still often wonder how I made it through those years alive.

kelly felix house

I didn’t realize it at the time but we lived in poverty. It was the early 1990’s and our house cost $20k. Dirt roads and dirt yards. I worked at least 20 different jobs throughout high school – Kmart, carpet cleaning, making bagels, washing cars, pumping gas, fast food, etc. But none lasted very long, as I had developed a problem with authority.

When I was 16, I remember purchasing the only infomercial product I’ve ever ordered – by Don Lapre. He claimed to “make millions using tiny little classified ads.”

Here’s the commercial that convinced me to buy:

I eventually returned the program and got my money back, but it did spark an idea. I owned a book about how to make a cable tv descrambler (which would get you free cable), using a few supplies that could be purchased at Radio Shack. I re-wrote it into a short manual with pictures, had some printed up, and sold the plans in the local newspaper using my own little classified ads. I ended up breaking even and eventually gave up, but I was amazed that someone had actually mailed me a money order.

Around that time, my stepdad was diagnosed with Crohn’s disease. Unfortunately there’s no cure for this disease, and it’s very painful. Surgery after surgery, and more pills than anyone would ever want to take in a day. We had some good times watching his favorite football team, the 49ers, but they became few and far in between as his condition worsened.

One night I came home and found him very drunk & angry, stumbling around yelling. This was an often occurrence, as alcohol was his only escape from the pain. But this time was different. He was an ex-cop, and this time he had his 9 millimeter Beretta in his hand, and he put it to the back of my head. I instantly ran as fast as I could to my room, slammed the door in his face and locked it. I called 911 as he banged on my door. Seconds later I heard a shot. I slowly crept out of my room to find my mother crying on the floor and my stepdad laying there lifeless. He had taken his own life. I remember it like it was yesterday.

You may be wondering why I’m mentioning some of these things. I don’t bring them up for sympathy, or to show you how hard I had it. This isn’t a pity party. I realize many people have had it much, much worse. But I think it’s important for you to see where I came from, and to see where I’m at now…because basically anything is possible. As cliché as it sounds…it’s true.

Fast forward a few years to age 19. I was going to college at the University of South Alabama, majoring in computer science, and failing miserably. When I was supposed to be learning C++ code and Novell Networking, I tended to play around with Windows 3.1 and get online to explore the coolest thing I’d ever seen – the Internet. It was 1997 and it was the first I’d ever seen of it. Writing 12 pages of C++ code that would calculate a phone bill didn’t seem very interesting to me. Why not just use a calculator? But I always wanted to be around computers. They fascinated me. The only PC I had ever owned was my stepdad’s old IBM PS1, circa 1984. It had 256kb of RAM. All I could do was run DOS, play the text-based game, “Escape from the Titanic”, and eventually upgrade to 512kb so that I could play “King’s Quest”, which came on 5 ¼ “ floppies!

At around this time, the strangest thing began to happen – as I continually accessed the Internet during classes, my perspective began to change. I realized there was this huge world out there that I knew nothing about. All of these websites from all over the world, and I was talking to people on IRC (internet relay chat) from the U.S. to China. I began to feel like I was possibly meant for bigger things than small town Alabama had to offer. Absolutely none of my friends had any real interest in ever leaving. It seemed their highest aspirations were to work at the local paper mill, or the Pepsi distributor, or in construction. I found that so odd. At the same time, I had no idea where I wanted to go or what I wanted to do – I just wanted a REASON to leave. And just about any reason would suffice.

So this is what happened:

I’m 20 years old. I’m sitting at home watching “Dawson’s Creek”. And I had a huge crush on Katie Holmes. I wondered how I could meet her…until…voila! It came to me – I needed to get on that show.

I Needed to Meet Katie Holmes

Now I had never been an actor. Never considered it. Nothing. But I instantly wanted to be an actor…so I could meet Katie Holmes. Makes sense right?

The next day I called u-Haul and soon I was headed to Los Angeles – la la land. I didn’t know anyone there, or what the future had in store. But I had a u-Haul with all my earthly possessions, a 92 Toyota Celica in tow, and $5,000 in my pocket, which my mother gave me as a parting gift. I’m only guessing, but I’m pretty sure it was everything she had.

A buddy named Dennis L’Orange rode with me. Actually he drove most of the way while I slept. And when we finally arrived, there was a problem. You see, I had used “ye olde” Internet to rent an apartment in Los Angeles, sight unseen.

What I failed to realize was what part of town the apartment was in. It was $500/month, which was 3 times the cost of an apartment in Alabama, so I assumed it would be nice. But as I walked up to the building and brushed my way through a gang of unsavory characters to get inside, I felt sensory overload. The smell was almost unbearable. The “manager”, who was apparently drunk, led me up to my new apartment. I didn’t even get inside. The door next to mine was open, and the resident was repeatedly punching his female companion in the face while he screamed obscenities. That was enough for me. I quickly exited and found a cheap motel an hour outside of LA. My friend decided to take a bus back to Alabama the next day. He had had enough.

That night I felt the most alone I’ve ever felt in my life. I was a young kid in Los Angeles and didn’t know a soul. I had no clue what I was doing. I remember listening to “Mayonnaise” by the Smashing Pumpkins on repeat as I cried myself to sleep.


Over the next month I stayed at the Wilshire Motel in West LA until I found an apartment I could afford that was livable. On move-in day a really nice guy saw me trying to lift my refrigerator up the stairs and offered to help. If not for him I probably would’ve had major back problems my whole life! His name is Fernley Phillips. He went on to write several movies in Hollywood, including “The Number 23”, starring Jim Carrey. We still talk every now and then. I’m so proud of him and his success. We used to go to McDonalds together on 25 cent hamburger Tuesdays and load up. We were so broke. We also frequently snuck into theaters for double features.

Fernley introduced me to a woman named K Callan, a famous Hollywood writer/actress, who then introduced me to her acting agent Martin Gage. Martin signed me on as a client for the following reason: He was openly gay and thought I was cute! LOL. Hey, whatever works – as long as I wasn’t required to, ehem…do anything in return. Now I was one step closer to Katie Holmes!

I started going to Santa Monica College and taking acting classes, because I figured if I was going to be auditioning for TV and movies, I should probably know a little bit about acting right? I also started taking HTML classes as well because I still had a burning desire to understand how websites were made. I was majoring in theater with a minor in computer science. Interesting combination?

Over the next few months I crashed and burned dozens of auditions for shows like Gilmore Girls, Touched by an Angel, That 70’s Show, the movie “Dude Where’s my Car?”, etc. I was going up against guys who had done this their whole lives, understood the industry, and had booked major roles before. I was very intimidated, and I actually developed an anxiety disorder. I would throw up before every audition…

Then one day I got the call – I was officially auditioning for Dawson’s Creek! How crazy is that? Less than a year prior I was sitting at my house in Alabama watching the show, and now here was my chance to meet Katie!


Now I’d love to say that I got the part and my dreams came true, but… in reality I was a terrible actor. I had no idea what I was doing, and the casting director didn’t hesitate to remind me of that fact. Sufficed to say, no Katie for me. :(

Now with my dreams a bit dashed, I went on to stink up another 50 auditions or so for various shows/movies such as the lead role in Spider Man (Tobey McGuire’s part), the lead role in Star Wars (Annakin Skywalker), and many other roles I had no business competing for. I’ve gotta say, my agent, Martin, was really awesome. He got a complete unknown into all of these huge opportunities. I think I got around 60 “no’s” before Martin finally sent me packing. No hard feelings, I just wasn’t making him look good, OR making him any money. After all, it’s a business.

Now I didn’t know what to do. I landed an administrative job at a small investment banking firm because acting wasn’t paying the bills, and my $5k from mom was long gone. My job was basically to set up the faxing software to spam fax businesses all night, every night, promising to take their private company public for $100k via a reverse merger into a public shell, helping them raise capital, blah blah blah (we would later be investigated by the SEC). This glamorous job also included perks like cleaning the owner’s house, his car, doing his dry-cleaning…that sort of thing.

But one day while I was dropping off some things at his house, I noticed something. His tax return was laying out on the kitchen counter. I admit it, I looked. And my jaw dropped. He had made $374,000 in the last year. It was amazing to me because I obviously knew people made that kind of money, but this time it was up close and personal, and I could see it and touch it.

This simple event re-invigorated me with the desire to get out there and put a lot more effort into the things I was passionate about, because I wanted to be as successful as my boss. You’d think I would just decide to be an investment banker and follow in his footsteps to get rich. But I just wasn’t passionate about investment banking. I was passionate about 2 things – acting and websites. And I would no longer settle for half-assing either of them.

This was a major turning point in my life, and what I was about to learn over the course of the next year has shaped my professional and personal life ever since.

The first thing I decided to do was figure out the best possible way to gain an unfair advantage over other actors. They obviously had several advantages over me – whether it was more experience, a better resume, a better look, more confidence, more connections, etc.

So what could I do to figure out EXACTLY how to book auditions over them?

I needed to get direct access to the people who were the decision makers for every acting job – the casting directors.

Almost every actor tries to get an “in” with casting directors, but they do it by sending gifts, or postcards informing them of a show they just booked, or by sending pictures with clever packaging. But since everyone was doing it, and only a few were successful, I was suspicious of those tactics.

Then it hit me – I needed to be in the room during auditions, not as an actor, but on the other side of the camera as the casting director’s assistant. That way I could get raw feedback about what other actors did in the audition room, and perhaps more importantly, what the casting director says about them after they’ve left the room.

However, I quickly found out that casting assistant jobs weren’t exactly easy to attain. First you have to intern as an office “gopher”, basically getting treated like garbage while you tend to each person’s personal needs. Then you work your way up slowly over time. So it would take a major time commitment, and I would have to be willing to work for free.

But I was willing to make the commitment in order to get the answers that I needed. And, I figured that even spending time as a gopher would probably allow me to chat with the casting directors occasionally, or overhear their conversations from time to time. I needed to get inside their heads any way I could.

After applying at several offices, I finally got “hired” as an intern at the office of Victoria Burrows, who had been the casting director for The A-Team, 21 Jump Street, MacGyver and about 100 other shows/movies. I was stoked to be in the company of such a legitimate casting office!

Long story short, I didn’t stay employed long enough to become a full fledged assistant because I couldn’t handle being berated every day by the other assistants. BUT, I did stay long enough to get the feedback I needed. You see, occasionally the assistants would be busy, or unavailable, and the casting director would need someone to “read” with the actors who came in.

A reader simply reads the lines of the other characters in the script that the actor is supposed to be talking to. This was EXACTLY what I wanted, and I was more than willing to be a reader anytime they needed it. I actually got to read with many people who I recognized from other shows. They weren’t big-time A-listers, but they were “working” actors. Guys like Peter Graves, who has done tons of movies, and Kristoff St. John, who has done 700+ episodes of the Young & the Restless.

Actors would come and go, and some would really be great, and others not so great. And to my surprise, the best actor in my opinion almost NEVER got the job. After they left, Victoria would say things like “ Wow he seems like such a nice guy”, or “That guy reminds me of my father”, or “Wow that woman really seemed like she was having a bad day”.

It finally became clear to me what they were looking for. They weren’t looking for good actors. They were looking for someone who already “was” the character.

In other words, they don’t want to see someone come in and “turn-on” their acting ability. They want to see the character come through the door. If they want to cast a bratty kid, they want to see a bratty kid come through the door, and when they inevitably talk to him and ask him questions before the audition even starts, he should answer like a bratty kid would. So ultimately when he leaves the room, they would be thinking, “Wow, what a brat!”… “He’s perfect.”

Once I realized this, I quit the job and sought out another agent. I ended up signing with an agent named J Michael Bloom, who was pretty well known. I just sent in my picture, got a call, went in for a meet and great, and he said “What the heck, I’ll give you a try.” I felt pretty lucky.

In any event, now I was ready to audition with my new found knowledge.

The result:

I booked my first 6 auditions. I did a national Hot Pockets commercial, 5 episodes of a show on MTV called “Undressed”, small parts on shows like Young & the Restless, 7th Heaven, Buffy the Vampire Slayer, Power Rangers, and a few other shows on the Sci-Fi channel. I felt like the king of the world.

Here are some of my gigs (I wasn’t the greatest, but I knew how to get hired!):

But what I also realized was that although I enjoyed getting the parts, actually working as an actor wasn’t my cup of tea. 6am call times and 12 hours of sitting in a trailer waiting to say 5 lines was miserable to me. And I felt like I never got to do the part how I thought it should be done. Directors will have you do it their way, and the version that actually airs may be one that you absolutely hated, weirdly enough. The whole thing just wasn’t fun for me. I only enjoyed booking the part, and getting the satisfaction of being the one they picked, not doing the job itself.

During my hot streak I was up for a major role on a soap opera called One Life to Live. It was down to me and 2 other guys, and they wanted to fly me to New York to “test” for it. Testing is when you actually go on the set and film a real scene, so they can see exactly how you would come across. It paid $2k a week, which might as well have been a million dollars to me at the time.

At exactly this same time, I had done something equally amazing to me – I had my first website making money – $300/month. And I’ll tell you exactly how I did that in a moment. But because I was succeeding online (even on a small scale), and because I was quickly losing my interest in acting, I decided to turn down the soap opera. I also called my agent, thanked him from the bottom of my heart, and let him know I was quitting the business altogether.

My heart just wasn’t in it anymore, and the website was much more exciting to me. And Katie Holmes was engaged or something anyway. :(

So here is how I created my first profitable website:

After I made the decision to deeply investigate how to become a working actor, and I began to see success, I decided to try the same thing with websites. In other words, I would create a website about something I was passionate about, but also look much deeper, in order to get the raw feedback and knowledge necessary to set myself apart from the rest, just like I had done with acting.

At the time, one of the greatest struggles in my life was bad credit. I had several maxed out credit cards that I couldn’t pay back. Many had already been “charged off”, which means the credit card company wrote it off as a loss, and subsequently reported that on my credit report. A charge-off is terrible for your credit score, and I had several of them. And according to my credit report, they would remain there for 7 years, making it nearly impossible for me to get any other credit card, loan, etc. during that time.

I had FINALLY gotten my own computer, so I was able to spend a countless amount of time online. And I typically found myself looking for a solution to my bad credit. I had heard of credit repair, but didn’t really know what it was exactly. So I investigated everything I could find on the subject.

Most websites simply made claims of what they could do. For example they would say they could remove a charge off for $500. But I wanted to know HOW they removed it. It seemed like a closely guarded secret.

I finally came across the most pathetic looking website I had ever seen. It was completely amateur, and was selling an e-book on how to repair credit yourself. This was the first time I had ever heard the term “e-book”.

The one vital thing about this website that struck me as odd was that the bottom of the site had a visitor counter that said there had been 70,000 visitors to the site. This completely blew my mind. I started doing the math. In my opinion this guy HAD to be making a decent amount of money. (Keep in mind that this was before I knew counters could be faked, etc., so I believed what I saw.)

It was shocking to realize that a website so pathetic looking could get so many visitors and possibly be making money selling a do-it-yourself credit repair e-book. I bought the book and it basically told people to write letters to the credit reporting agencies denying/disputing everything. Not exactly great content, but he was probably making money nonetheless.

After taking a few HTML classes, I was sure that I could make a website that at least looked a little better than this one. But that wasn’t enough. I wanted to be able to create a REAL do-it-yourself credit repair guide, with REAL examples and step by step instructions. And I wanted them to be backed up by PROOF.

So what better way to do this than to use myself as an example?

And instead of relying on the countless ebooks and services out there, I decided to go straight to the source – The Fair Credit Reporting Act itself. (FCRA)

I wanted to read the actual law, and see exactly what was true & false.

The document was over 100 pages, and I read the entire thing. While reading it, for some reason I got the feeling that very few people had done this. In any event, I narrowed my focus down to 2 sections – both regarding how & when negative items must be removed from a credit report.

Without going into too much of the boring legal details, let’s just say I discovered a loophole.

So here’s what I did:

I disputed all of my debts – all 11 of them – credit cards, phone bills, etc., anything that was on my credit report as having had a late payment.

They all came back as “verified”.

So I went down to small claims court, paid $20 per case, and filed a lawsuit against all 11 of them for violating federal law.


The result:

9 of them caved and sent me apology letters, deleted my bad credit, and some even sent me a check for “damages”.

The other 2 met me in court, and I destroyed them.

I was 11 for 11. I found a loophole and exploited it to my advantage, all while acting in accordance with the law. It was an exhausting, frustrating experience, but I had prevailed.

Now I had “the goods”. I had 11 case studies showing that my methods clearly worked, and I had more than enough knowledge to write a competent e-book about it. I also had the ability to create a decent looking website to promote it, since I had taken a few HTML classes.

I hope you can see the two parallels of what I did in both acting and with websites; I went deeper than the rest of the crowd and got real-life, raw feedback, and used it to my advantage.

I wrote my entire story into Microsoft Word, including a step by step guide. I then converted it into a PDF file, and now I had my first ebook. I was officially a published author… well at least self-published.

I made my first website at http://www.CreditProvide.com using a very basic WYSIWYG (what you see is what you get) website builder that came with my hosting plan.

You can check http://www.archive.org to see how it looked in 2001. I wasn’t exactly an award winning graphic designer.

But what I did was learn “enough” to make it look decent.

I wasn’t the greatest copywriter in the world either. But again I did “enough” to make it compelling and different from the rest.

When I’m working on a project, I’m a firm believer in being able to do at least one thing great, and being “good enough” at everything else required to complete it. In this case, I had a great product (the ebook), and very mediocre programming/designing skills, copywriting skills, and marketing skills.

I think it’s important to note that I also didn’t hire one single person. No outsourcing at all.

I had been reading WarriorForum.com for months (this was 2001). I learned how things worked -how to sell the book through a merchant account and how to promote it using Google Adwords. That was about the extent of my knowledge at this point. I wasn’t anywhere near being ready to tackle SEO, affiliates, banners, etc.

I started off slow, simply using Google Adwords to target cheap long-tail keywords related to credit repair, and I began spending $300/month, which resulted in $600 in revenue. A profit of $300/month. I was absolutely ecstatic. It was working. People were buying my stuff because it was flat out different than everything else. I answered every email inquiry myself and was genuinely glad I was helping so many people in financial trouble. I received so many emails from people thanking me. It felt great.

After a few months I had gotten up to profiting $600/month. And that was exactly equal to my rent. I now had an online business on autopilot paying for my living expenses. That was so amazing to me. Unfortunately I just didn’t have the cash flow to go bigger yet, and I also didn’t realize how much bigger I could go, if at all. I was actually pretty satisfied at $600/month. But that was all about to change very soon.

One fateful day:

I checked my inbox one morning and I had received an email from a company called Virtumundo. They had seen my site and said they were interested in sending an email out about it to their list of subscribers. In exchange we would share the sales 50/50. I had no knowledge of this type of thing but they were willing to do everything, so I said sure! I asked how many people they would be sending it to. They said 12 million… and I couldn’t believe it.

The next day:

I knew that the email had gone out. I went about my day and in the evening I checked sales, hoping to see a spike. What I saw still sends chills down my spine.


Total sales for the day: $90,000.

I was floored. If my math was correct, this 21 year old kid had just made $45,000 in one day. I really can’t describe that feeling and do it justice.

From $600/month to $45k profit in one day. I instantly knew online marketing was the life for me!

Virtumundo would go on to promote several more times over the next few months, and I felt like a very, very rich young man.

Now that I knew this was possible, I scoured the internet looking for other companies with lists to market to. I made a few more deals with similar companies and before I knew it, I had a $250k company on my hands. I bought my first brand new car – an Audi A4, and a 1 bedroom, 600 square foot condo in Tarzana, CA for $78,000.

I had received a lobotomy in marketing. I now realized how much money was out there for the taking – and all the while I was helping people who were desperate. It was win/win situation, and it became addictive. I wanted more.

Now I wanted to learn SEO and get my site ranked highly for more traffic. More, more, more.

At the time, getting a link back to your site that was from a PR9 (PageRank 9) website was like the holy grail. It was almost impossible because only a handful of sites had that status. Sites like Yahoo.com & Microsoft.com. And good luck getting a text link from them! It was nearly impossible. They just didn’t offer it. But if I could find a way, I knew it would instantly make my site a PR8. And as a PR8, I was almost a lock to be # 1 for my most coveted keyphrase, “bad credit”. There were over 100 million competing websites.

One day I was reverse engineering another website that ranked # 1 for a credit related term. Their Google PR was 8. I researched where they were getting links from and found out that one was from FoxNews.com, which was a PR9. And low and behold FoxNews.com had 8 text links on their home page. I immediately inquired with their advertising department and they told me one of the 8 spots was coming available soon for $2,000 / month. At that price I only had one question – “Can I send you the money today?”.

That was an unbelievably low price for a PR9 link. I immediately negotiated a one-year contract with the option to renew, and locked in my spot for a year.

30 days later, I was # 1 in the world on Google.com for “bad credit”. This resulted in revenues on average of $20,000 per month. I can only imagine what the revenue would have been if I really knew how to monetize my site better!

Over the next 3 years I remained # 1. I was on top of the world. I left that site on autopilot and created about a dozen other websites that sold various ebooks about anything I was interested in. I learned about www.Clickbank.com, getting affiliates, and how to do better at Google Adwords.

I built these sites up to maximum profitability and anytime the sales started to slip due to competition, I would sell the sites on eBay.

One of my sites was ForeignPharmaciesOnline.com (which no longer exists). I had been taking anxiety medication ever since my auditioning days, and it was expensive, even with insurance. So I researched foreign pharmacies that would provide medicine to people in the USA without a prescription.

I scoured forums, chat rooms, etc. where people would report on the legitimate companies that would not only send them the meds (more than half just took your money and sent you nothing), but also those that actually sent you REAL meds – meaning they were still in the original manufacturer’s packaging, not a zip lock bag filled with God only knows what.

I bought from several of them myself. And those that turned out to be legit, I asked if they would be interested in letting me be an affiliate. To my surprise, several of them were willing to give me 25% of all sales referred.

Not only that, but I realized that a list of legit, SAFE overseas pharmacies would be worth money itself.

So I made my website a members only site where you had to pay $19.95 for access to my updated list of overseas pharmacies. Now I had a front end (membership sales), and a back-end (commissions from people buying the medicines).

I advertised again soley on Adwords. The first month revenues were $180,000 and I spent around $90,000 in advertising. Another big winner.

Unfortunately I got into the game too late though, and only enjoyed this run for 4 or 5 months. It was 2004 and the government began cracking down on sites that had anything to do with getting medicine without a prescription, even though all I was providing was information – I wasn’t actually selling pharmaceuticals.

The U.S. pharmaceutical industry doesn’t like when people can get their stuff overseas for 10 bucks, when they can charge $100 for it in America. So they lobby to the government, and somebody important finds extra money in their pockets. And the next thing you know I’m being strong-armed by the government to take my site down. They kept shutting down my hosting accounts, merchant accounts, sending threatening letters, etc. Even though I wasn’t breaking any law whatsoever.

And they had gotten to Google too. No more ads about foreign pharmacies were allowed.

So once I’d had enough, I sold the site to someone for $100,000. It still had value because it had some good organic rankings in Google, and that was still allowed. It also had value because a new owner could re-incorporate the company/website in a country like Gibraltar and not be exposed to U.S. government pressure.

I sold the site on eBay and openly told prospective buyers of the risks. Oddly enough, someone who lived 2 blocks away from me ended up buying it. His name was Ryan Kaltman – and that’s how I met the guy who would later become my right hand man at the Rich Jerk company. Ryan later told me that he made his money back on the site, but ultimately gave up on it because he was getting threatening faxes, and he was becoming very paranoid anytime he saw a black towncar drive by his house! LOL.

Another site I had around the same time had made about $900,000 in the past year. And once the sales started slipping due to increased competition, I sold it on eBay for $379,000. That was in 2005, and the sale generated a lot of buzz in marketing forums. Everyone tried to figure out what the site was and who owned it (I had kept the URL private during the sale and only shared it with the buyer). The site was www.TopSiteReviews.com (it doesn’t exist anymore but again you can check it out on archive.org to see what it looked like).

With all the buzz, I wanted to parlay that into something. I was encouraged by many people to become a “make-money guru”, basically teaching people how I had been so successful online.
The only way I would agree was if I could somehow be completely different than everyone else, and I also wanted to keep my anonymity as much as possible.

I found all of the other gurus so funny – such as Tom Vu and Don Lapre – how they flaunted their success.

Check out an old infomercial from Tom Vu here:

So I decided to create a caracature of them, in an over the top, mean, Howard Stern-like character who shoved his success in your face and looked like Leisure Suit Larry.

His name: The Rich Jerk.

This “love him or hate him” character created a HUGE buzz because he was so unique. And the ebook was pure gold at the time, if I do say so myself, because I actually showed proof of my businesses and what I had done. The character may have been ridiculous, but the material was the real deal. And the earnings and testimonials were legit.

According to my research, one of the most respected online marketers was Yanik Silver. I sent him a copy of the ebook and asked him to look at the sales letter, and to consider giving it his stamp of approval. He replied that he didn’t think this thing would fly.

I was a bit deflated, but I went forward and approached another marketing guru – iconic marketing legend Gary Halbert. I spoke with Gary on the phone and told him my whole story. I was so nervous. Sure I had been successful, but this guy was a legend. And being judged by my peers was nerve wracking, especially after Yanik had already given it the thumbs down.

Gary not only liked the whole thing, but he also said he would give it the first and only G.H.S.O.A. (Gary Halbert Seal of Approval). You can see what he wrote here:

gary halbert

After Gary vouched for the me, the forums went nuts, tons of affiliates jumped on board, and sales went through the roof.

$10,000 a day in profit was a “bad” day, and I had another big winner on my hands. But this time, I wanted to take it to a whole new level. And over the years, through many joint ventures, it became a multi-million dollar behemoth.

Unfortunately though, after several successful years, the old cliche “more money, more problems” came around and bit me. I had broken a cardinal rule and brought on partners (family members). The situation became far from optimal. Unbearable really.

Fortunately there were people standing in line to buy the company when I put it up for sale.

I took a 7 figure cash buyout for my share, and I “retired” for a couple years.

I admit, running the Rich Jerk company, I actually became quite a jerk. I lost respect for money, people, customers, and even myself. I went on ridiculous spending sprees for things that don’t matter in life. I rented out the Playboy Mansion for $250k for one night, lived in ridiculous homes, had a garage full of ridiculous cars, and spent money like it was going out of style. And it was all just an ego trip.

I cared more about money and possessions than I did about the things that really matter, like the people who care about you no matter what. The people who stick by your side. Not even necessarily family, because some family members can flat out be no good for you. I’m talking about the people you would probably think about if you were taking your last breath on this earth.

When I finally couldn’t accept the person I had become, I made my great escape. I sold all of the fancy schmancy stuff, at HUGE losses, and licked my wounds.

I moved from Los Angeles down to a little beach town in San Diego called Encinitas.

But doing nothing got old.

So in 2010 I decided to “give it another go” at DOING and TEACHING online marketing. (I think it is important to do both in order to stay sharp and relevant)

And I ultimately created BringTheFresh.com. I’m proud to say that as of this writing we have over 20,000 members!

But now, it’s just me, doing my thing, trying to help others better their lives financially and creatively, so they can spend more time doing the things they love.

And I couldn’t be happier. I get testimonials every day from people who have gotten their first site to # 1 in Google, and received their first paycheck from it. People are digging in and changing their lives.

I’m just a normal dude who figures things out. And I’m teaching the simple stuff that works for me, the best way I know.

By the way, if you made it this far on the page, you are a true ROCKSTAR. I really appreciate you taking the time to read this entire post, and I hope that it has helped you or motivated you in some way.

Lastly, I’ve received so many great comments and direct messages from people who enjoyed this post, saying it really resonated with their own belief system. This has led to some great relationships. If you feel like this post resonates with you, and you’d like to find out more, then come on over and say Hello over at BringTheFresh.com.

Until then,

Kelly Felix

Skype: thekellyfelix
My Facebook

P.S. Leave a comment below if you’d like!

Posted: August 1st, 2013 under bring the fresh, rich jerk.
Tags: bring the fresh, kelly felix, rich jerk


Comment from Aaron Wakling
June 18, 2010 at 2:16 pm


I’m just getting started with my new blog. Would you want to exchange links on our blog-rolls?

BTW – I’m up to about 100 visitors per day.

Comment from Juho Tunkelo
June 18, 2010 at 3:52 pm

Well that is and epic story if I ever saw one. Thanks for writing it up, must have been a trip in an of itself..

Very interesting takeaways about how you managed to generate that ‘unfair advantage’ in both acting and your first website. Although I must say, by the looks of it you had some instances of incredible luck as well. Which is not to take away anything from it, in my experience luck is often earned…

Looking forward to your next installment.

Comment from Ryan Moran
June 18, 2010 at 9:04 pm

As one of the most successful original Rich Jerk members from back in the day, I must say that you are “dead wrong” about being just an ‘okay copywriter.’ Nobody comes close – your emails were (and still are) the best I’ve ever seen.

Comment from 8020
June 19, 2010 at 2:42 am

Very interesting story. Thanks very much for posting.
Agree with the prior commenter that you’re too modest about your copywriting skills. The RJ letter really was something close to genius.

Comment from Keith
June 19, 2010 at 5:56 pm

Kelly, what an amazing story about your past. I can’t believe there aren’t more comments on this post, I couldn’t stop reading it. You have lived more than most people will ever live.

You have the magic sauce.
The formula is a blend of inspiration, followed by determination, thinking big, persistance, thinking outside the box a little by discovering techniques to give you an edge, and of course throw in a genius IQ, a dash of luck, combine ingredients and stir.

I see people with incomplete recipes and they dont ever achieve success like they should.

the next question is where do you go from here ?

Comment from ansubchaudry
June 19, 2010 at 10:39 pm

This was a REALLY REALLY good post and a really great well documented story of your life.

I think I learned a lot from your story. I love the part were you mention how you took one thing you learned from acting and applied it to a whole different skill: online business & websites

The childhood story was touching…

I the best things in life that you can give to people is sometimes the most simplest and smallest things. Because a lot of times these have the most life-changing effects on a person.

And I love how you share your experience with the excessive obsession of wealth that can come when people start having financial success.

And I agree, a lot of these expensive exotic cars, aren’t that big of a deal. And the end of the day, it’s just a car!

I think the world is changing it’s way of life when it comes to possessions. People are shifting their priorities.

The QUALITY of the experience in their lives is now more important than possessions. Possessions are always a need but I think people are shifting their priorities to the actual experience of it.

I think BringTheFresh will be a huge success… Because you’ve shifted from HELPING people to improve their experience in life.

Anyway, I just want thank you and give you some appreciation for sharing this. It’s can really make a difference in a person’s life.

It has certainly taught me a lot and allowed me to see through someone’s point of view, learn from their failures, and understand their experience.

Really great stuff…

Comment from Simon Ashari
June 20, 2010 at 3:27 am

Hi Kelly. I noticed how the website you sold for $379k is now offline (or at least it was for me).

Great story and well done doing what you do.

I wonder what happened to your friend who left L.A. after 1 day of being there.

Many thanks for sharing the story.


Pingback from Every Jerk Has A Past – And A Future
June 20, 2010 at 5:08 am

[...] other day I happened upon one such story, written by one of the most visible guru types in the industry (heh heh, I have to chuckle every [...]

Comment from Roger Auge
June 23, 2010 at 11:45 pm

I enjoyed reading your story Kelly.

In this day and age it’s rare for me to be able to focus on reading anything this long, but once again you drew me in and kept me wondering what would come next. I look forward to speaking with you at Bring The Fresh!


Roger Auge

Comment from Marc Pogul
June 24, 2010 at 2:24 pm

Wow Kelly, powerful stuff! Especially the part about your stepdad. I went through a similar situation three years ago with a good friend. Well supposedly, “it only makes ya stronger”, right?

I’ve been following BTF via Tiffany Dow’s blog and I’m very interested. However, as a newbie (only been checking out IM in depth for about 6 months now) – and having already been burned by other ‘guru’ programs I am a bit hesitant to jump on board.

Either you are a damn good copywriter and this is all just marketing fluff – or – you and Mike genuinely are interested in helping folks take control of their destiny and really break into internet marketing.

I’m really hoping it’s the latter, but I guess there’s only one way I’ll find out… Looks like I’ll be seeing ya on the inside of BTF!

Comment from Ami
July 1, 2010 at 2:04 am

Awesome story. Really. I love hearing other’s stories and I find yours quite inspiring. I’m trying to save up for Bring the Fresh as we speak – gotta get some real SEO tips. And I might just try your strategy with all my evil creditors (literally just had to change our home phone because of them).

Comment from eklavya
July 3, 2010 at 12:04 pm

Hi Kelly,

This is one of the most inspiring true stories I have ever read. I never thought that the guy behind ‘The Rich Jerk’ phenomenon would be such a simple and down to earth guy. Keep writing such good stuff. I have bookmarked your blog.


Comment from Jay Leishman
July 11, 2010 at 12:35 am

great story Kelly. Did your fingers hurt typing all that? haha

Comment from Will
July 15, 2010 at 7:55 am

Thanks a lot for writing all that. One of the best things I’ve read in a long time, and I read quite a bit. You’ve had quite the life!

Comment from Sambi
July 23, 2010 at 11:37 pm

Incredible story! So this is what you meant by adding your own twist to things, instead of just copying what you’re taught.

Been hearing you mention it on forums and stuff, but today I got to read real life examples … your acting career and first websites. Eye Opener.

But you gotta admit, unlike many people, you had the biz man mentality from a young age ;)

Comment from Kyle Tully
July 28, 2010 at 11:50 pm

Amazing story mate, love it!

I’ve seen you around for years but never really knew anything about you other than the Rich Jerk thing. So many lessons in your story that anyone paying attention should take on board.

This post is more valuable than most of the “make money” crap being pushed these days.


Comment from Steve
August 17, 2010 at 12:50 pm

I can relate to a lot of parts of your story, its only a few people that can actually make it no matter what the medium is, so its always good to read about someones success.

Comment from The Internet Marketing Newbie
August 18, 2010 at 9:13 pm

This is a GREAT post. I’m a member of BTF and am learning lot from both you and Michael Long. I’m just getting started in the business, but I have made huge progress in a very short period of time. Loving it!

Thank you!

Comment from John Emmanuel
August 19, 2010 at 2:11 pm

Hi Kelly,

I am one of your bring the fresh full disclosure members and an affiliate of bring the fresh. Your story is amazing and inspiring, but even more than that I thank you for being so open with your past.

It is very difficult for a lot of us to share so much of ourselves with people we know let alone strangers.

I thank you for your courage and the insight to your unique twist to internet marketing.

Thank you


Comment from Paul Walia
August 20, 2010 at 6:34 pm

Hey Kelly, I was googling all the people I’ve met and worked with throughout the years and I found this website. I’m not sure if you remember me but we worked together on Buffy The Vampire Slayer & hung out chatting in the trailer. I remember you talking about the Gage Group, Speilberg, your girlfriend, and Anakin Skywalker. I also remembered you talking about how you wanted to find a way to make big money. Well, it looks like you did it! I read the whole post and it was such a touching story, man. Thank you for being so open. I truly wish you all the best with your life and it was so nice to read what you’ve been doing in the last 10 years.


Comment from James Mateo
August 22, 2010 at 5:40 am


A truly inspirational story and a great read! Glad you’re not such a “jerk” anymore ;)


Comment from Jim
September 12, 2010 at 5:18 pm

Fascinating story – I admire your persistence and eventual success. I’m just a “stones throw” from Mobile, so I know where you are from.

Comment from Mohsin Rasool
September 16, 2010 at 11:41 am

Wow Kelly wow!

Thanks for sharing. Thanks for taking time to write this blueprint. I got answers to many questions and doubts I had for million dollar business online by reading your life story!


Comment from Steve Hashaway
September 16, 2010 at 1:24 pm

That was a great story! How I wish I started out 10 years ago like you…

It was very inspirational and gave me some motivation to get going and not hold back.

Many thank!

Steve H

Comment from Russ@NichePressPlatinum.com
September 16, 2010 at 2:16 pm

Kelly, I read that with gusto! Great real life story and inspires me to keep building my own empire. = )

Comment from Gavin
September 16, 2010 at 5:18 pm

Jesus, what a story!

Inspirational stuff :)

That $90k day must have been beyond description!

Comment from Liam
September 16, 2010 at 5:23 pm

Awesome to hear you’ve found what is truly important in life. I’m betting your future successes will mean more – even if they pay less.

Comment from John
September 16, 2010 at 6:24 pm

Hey mate,
This was purely an honor and a pleasure to read. Im part way through my own personal journey in this business and can only hope I share the same success as you. Its interesting to note, after all you have been through, how you have returned, back to the basics of helping people. This is great to see.

Thank you so much for sharing.


Comment from Chester Chen
September 16, 2010 at 6:24 pm

Amazing read! You’re an inspiration :)

Comment from Linda
September 16, 2010 at 10:27 pm


I worried for several weeks about whether or not to join in on Bring the Fresh. I probably would not have been so much back and forth on it if I had read this earlier. After agonizing for so long ($97 is a LOT of money when you are barely making ends meet), I decided I had to try it. Something had to work, and I trusted that this was it.

I got my Bring the Fresh materials two days ago and have read everything. Now I am watching the videos. Internet marketing is something I have been researching and trying to do for the past two and one half years. While I have had some minimal success, it was not enough to consider it successful. Bring the Fresh has filled in so many blank spots for me, given me the whys and wherefores I didn’t understand. I still have a ways t go, but I know now that I CAN do this and will provide for my family through Internet marketing someday soon. I can’t thank you and Mike Long enough, nor can I thank Travis Sago enough for pointing me in your direction.

Thank you!

Comment from Alex Caan
September 17, 2010 at 5:17 pm


I just wanna say u should seriously pursue a lucrative career as a Direct response copywriter if u wrote all that by yourself.

Comment from Affiliit
September 19, 2010 at 8:55 pm

Loved reading the story, Kelly. I actually gave you one of the first testimonials for TRJ back in 2004 lol

Comment from Luke
October 3, 2010 at 3:34 pm

Kelly…cool read. How’d you get into SAG to audition for all those parts?

Pingback from The man behind the face of the “rich jerk”
October 4, 2010 at 10:54 am

[...] there is a real warm person behind the face, who is not at all the personal he projects See here He commands respect not least because the late legendary Gary Halbert paid tribute to him… As [...]

Comment from Ngahiwi
October 5, 2010 at 12:53 am

A wise old head on very young shoulders.



Comment from Steve
October 7, 2010 at 6:34 pm

That is truly an inspiring story. I really want to succees online and you have given us the means to do it. Hope I can get my head around it. Thanks for everything.

Comment from Harris Fellman
October 10, 2010 at 5:10 pm

Took me two days to read it from start to finish – LOL…. I gots da kids while my wife is out of town right now. :-)

Anyway – thanks for writing this, Kelly.

Comment from joe
October 11, 2010 at 4:11 pm

To be completely honest with you mr Felix,I hated th Rich Jerk(bought it about 4 yrs ago)but Ibought it any way !(LOL)and the stuff in the rich jerk completely confused me and I really couldn’t figure out to implement most of your stuff.But I am not all the bright and I was completely new to marketing.But you seem like a good guy,I loved this post and glad you came out from behind the rich jerk. T/C

Comment from Tom Miller
October 12, 2010 at 4:01 am

Hey Kelly,

I had no idea you had such a gut renching story… I couldn’t stop reading it, jusst had to read every word… I love the way you are not afraid of authority…

“The underdog tackles it head on with the credit card companies..”

Plus your authentic way of being… and feel honored to have met you!,
Peace bro,

Comment from Tosin
October 16, 2010 at 12:45 pm

Oh my God!

So this is Rich Jerk! Amazing.

This is about the longest story I’ve read online and this is the bomb. Very open, very touching!

Wish you the best in your new direction …and I’m bookmarking this blog.

Thanks Kelly!

…fear is the passion of slaves!

Comment from Joanne
October 17, 2010 at 12:00 pm

I just read your story. What a life you’ve had, and continue to have.
I have loved building websites, graphic design, writing web content for many years – and now I’m going to give Internet Marketing a try. If I make even a few dollars from IM, I’ll be happy to have succeeded.

I’m very inspired!


Success isn’t the key to happiness.
Happiness is the key to success.
Albert Schweitzer

Comment from Paulette
October 21, 2010 at 6:44 pm

Thanks.. Kelly. The fabric of life .. irreplaceable.. priceless.

Comment from Ben
October 28, 2010 at 2:49 pm

hah escape from the titanic and kings quest, that brings back childhood memories :)

mmm i would like to see a post from you about why financial education isn’t in the school system. oh boy could i rant about that…

Comment from Fajita Recipe
November 22, 2010 at 1:55 am

I had read back in 2005 the “rich jerk” ebook and that’s what started me really into internet marketing. Today I am making around $500 per month, however I intend to start 2011 and work harder on my several niches.

thanks for the inspiration, once again you have been pivotal for my success.

Comment from Juan
December 19, 2010 at 10:30 am

WOW, My hat come off for you. This story is a movie. You are very determined, and self-motivated to make things happen in your life. You could have been an actor.. very interesting, and the unveiling part about your humble beginnings of even starting into internet marketing. Its self-determination, learning and motivation. All successful people have that in common, not to forget passion. I say success based off of you setting goals and conquering them each time. Thats true success. and end the end you have become BETTER man with your Real self. I enjoy reading and learning about every bit of this. Your Story is Now to Become a Motion Picture. Acting, Music, Philanthropy, and Internet Business is what Im all about.

Stay Blessed!
Best Wishes and Prosperity

Comment from JoanW
December 27, 2010 at 12:16 am

Wow. Thank you. Your story is so raw and open. I know that at some points during telling it there were alot of emotions involved. You have come full circle and congratulations. By telling your story you are helping a lot of people realize that they can also attain their dreams but also keep in mind what is really important in life.

Comment from Michael
January 12, 2011 at 3:18 pm

Hi Kelly,

WOW what a story you have one extreme to the other, very nice outcome. Thanks for you and Mike putting this together for everyone and me, it has been a big help so far.


Comment from Petteri
January 28, 2011 at 5:04 pm

Wow, Kelly! I never knew about Rich Jerk and all that. I read about you and Bring The Fresh at the Warrior Forum, and I must say that this was a great story! You should write a book! I should probably join BTF too, gotta love the SEO bug…

Comment from Alfonso
February 8, 2011 at 5:25 pm

Kelly, I just spend the last hours not reading, but picturing your story. I want to thank you for sharing it, with so many details that allow me to see that human being. I learnt more from this blog post than from many marketing courses. It¡s now 2 am, but I could not leave without wishing you all the best for your upcoming projects.


Comment from Robert Kier
February 15, 2011 at 8:58 pm

The single best sales letter I’ve ever read. And, the take-a-way from your bio,”be the part” is down right inspirational. Thanks.

Comment from Gavin
February 16, 2011 at 3:36 am

Hi Kelly,

I knew about the Rich Jerk(who didn’t!) but just came across the real you and how inspiring this story was.
I’m very impressed and am now just about join your site through your latest blog post.
Thank you


Comment from Walt
February 16, 2011 at 6:48 am

Kelly, Listen. I’m the real jerk.

I was a lifetime subscriber to Gary Halbert’s newsletter and I am sure I got that newsletter about the Rich Jerk, but never took action on it, like a jerk.

And I found BTF by accident. I own a licensed copy of Bookmark Demon which I bought on eBay for $6.95 instead of the $147 and I went to the WF to see if there were any comments on it and I saw your ad and immediately signed up as an FD and am loving more each day.

Just a poor jerk. Boo! Hoo!

Walt, aka cobwab

P.S. Thanks for your amazing story and BTF.
P.P.S. I am spending all my time reading and watching videos, I have no time to work on my websites.

Comment from Martin
February 23, 2011 at 1:37 am

The highlight of this story for me was Tom Vu.
Gotta luv that dude. There was another guy of latin descent selling a real estate course who got sent up by the feds. Turns out he was a stripper. It was the wild west back then.

Comment from Guy H
March 14, 2011 at 3:52 am

Hi Kelly,

Great story you have. I like how you’re open and honest about your ups and downs and how you share these publicly.

You’ve inspired me to try affiliate marketing. The way you explain how to set up the sites, market them and maintain them is so helpful especially compared to all the scammers out there.

Best of luck with all your future products.

Cheers man!!

Comment from Mary Redfoot Harnetiaux
March 23, 2011 at 2:54 pm

Wow! It is great that you wrote your true story. It gives us insite and make you more real to us newbies.
I have been doing this awhile for a newbie but not much success. You do give lots of encouragement.
Thanks for all the help so far. I look forward to a very successful ride!

Comment from Michael Robinson
April 2, 2011 at 11:12 am

As a Web Designer Just truly digging into IM I must thank you for sharing your story, it was truly inspirational. As if I needed it thanks for another ‘shot in the arm’.


Pingback from Who Is Kelly Felix? | Google Sniper 2.0 or Bring The Fresh
April 15, 2011 at 9:24 am

[...] Kelly Felix tells the his story of his life as a kid, he had it a lot rougher than most, and how he came to be where he is now on his blog. It is actually a really interesting story and as you read it you get an idea of how he figured out things that he eventually used in internet marketing. How he tried to be an actor to meet Katie Holmes and how he used what he learned doing that to make money online. You can read his story here. [...]

Comment from claudius
April 20, 2011 at 4:51 am

You’re a genius

and you know why?


sorry my english is astalavista

I have now read three hours “Prelude to a Rich Jerk” and still with my 0 knowledge of English I enjoyed every word (Google Translate)

only so much (if it is allowed) I can say:

only who stands in the daily life arena

covered with sweat and blood

knows what is victory and defeat!


Comment from JJ
April 22, 2011 at 5:39 pm

Would be cool if Katie Holmes could read this. I’m sure she would be amazed. Not sure Tom lets her use the Internet though ;)

Comment from ef
April 24, 2011 at 9:35 pm

This is an inspiring true life story. It got me thinking of what can be achieved if one set he/her mind to it.

B’cos of your story I’II give BringTheFresh membership a trial as I need to start making money 24/7 and doing what I really wanted to do winning souls for Christ and helping the poor and needy. In the nutshell be an encourager and helping people to develop their faith in Christ, the author and finisher of our faith.


Comment from Suzanne
April 25, 2011 at 5:53 am


I’ve been a fan since the RJ forum was “the place to be”. Loved reading your story. Very inspiring.

sbucciarel on WF

Comment from Jeremy Johnston
April 25, 2011 at 4:39 pm

Stellar and thank GOD you don’t really look like the dude in your RJ video! DAUM! ;)

Comment from Forex Trade System Gal
April 28, 2011 at 2:32 am

I finally understand why you can understand the struggles and pain most marketers feel. The fact that you have personally gone through many crisis in life gave you the more emotional depth than most people who has lived under protected shelther most of their lives. It is a touching piece of biography! Thanks for sharing!

Comment from Amanda
April 28, 2011 at 4:08 am

Wow, Mr. Felix, what a story. It is so amazing how things work themselves out. I remember “The Rich Jerk”, boy did I envy you. So funny now how I get to see the man behind the “jerk.” You’ve been through a lot, I commend you for your perseverance. Your story is very inspiring. Thanks so much for sharing it with all of us!

Comment from Andrei Rotariu
April 28, 2011 at 6:21 am

AWESOME is all i can say

Comment from Lance Groom
April 28, 2011 at 9:54 pm


Thanks for the SKYPE Today. It was sure great to catch up. Great BIO… thanks for being so real!

Cheers, Lance Groom

Comment from bretski
May 5, 2011 at 12:13 pm

It’s pretty rare that I want to get on someone’s list… you and Mike are the best!


Comment from Shaun Pope
May 10, 2011 at 5:28 am

WOW. What a story. Just wanted to let you know I really enjoyed reading this, and this is all the convincing I need to get invloved with BTF.

I’m gonna work my nuts off, maybe I’ll buy a website from you one day ;)

All the best.

Comment from Chris Alta
May 13, 2011 at 1:12 am

Wow Kelly this was an awesome story man. I’m 21 years young right now and I’m still looking for my way. I have a passion for soccer but I know that’s not going to make me super wealthy.

I can really respect the closing statements about the more important things in life such as family and close friends, but the money does buy you time and freedom to do what you want when you want. I think that’s why most of us do internet marketing, to become wealthy and share the love with our friends and family.

What do you think would have happened if you hadn’t gotten that deal with the company that mailed for you? Would things have taken longer and still ended up the same or do you think you would have been satisfied with $600 profit per month while you figured something else out?

All in all it seems like you honestly had GREAT TIMING. I mean you were twenty something around the late 90′s early 2000′s..you knew about Google Adwords in 2001!!! I mean who knows about that back then haha. I was 11 years old in 2001! If I’d know about that stuff at that point in time I’d be a super rich nice guy (not jerk haha) right now!

The thing is the market is super saturated now from back when you were getting started big time (not to make you sound old) and it’s tough to just say hey I have 1 PR9 link coming to my site I’m going to rank for this certain keyword now.

I find myself super confused a lot of times..do I want to blog about my passions? create a niche website to solve other people’s problems with a product or service? use ppc? do CPA offers? Do launches on the warrior forum? create a clickbank product and round up a ton of affiliates? be a super affiliate for someone else? do consulting? build websites for $500 a pop to local businesses? I mean the list goes on and on but for the most part the market is super saturated and really isn’t what it used to be. The next big thing is Facebook advertising and man even that is super tapped into.

At the end of the day it’s overwhelming, I’ve gotten that – and I hate to say it – this isn’t working so I’ll try that attitude/mentality. I have no idea how you did it living on your own alone in LA, maxing out credit cards, all while going to school and doing acting.

Basically I’m always motivating myself because I know working a 9-5 or starting some brick and mortar business won’t ever help me financially in the long run. I really just want to help out my family have a better life and that’s it.

If you have any advice at all I would honestly appreciate it brotha! shoot me an email



-Chris Alta

Comment from Chris Ortiz
May 26, 2011 at 6:37 pm

The RJ forum got me started with IM.

It took a few years to develop a rock solid niche, but now I’m doing quite well and things just keep getting better.

Thanks for sharing the above, and thanks to everyone who contributed on that forum.

Chris Ortiz
AKA LuckyYank

Comment from Harry
June 28, 2011 at 8:02 pm

God damn friend, it took me an hour to read all your story, so motivational for me. Thanks for sharing and Im so conviced this is the proof that “sky is the limit”. NO matter how many obstacles you have to sort, everything is possible…Im feeling good right now :) thanks!!!

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June 29, 2011 at 2:31 pm


Best wishes from Berlin/Germany

Comment from Mike
July 4, 2011 at 10:52 am

Thank you for the most awesome stuff I’ve read in a long while!

Comment from Norman Balili
July 6, 2011 at 1:55 am

Hope I can make my first income on these! My clickbank is still zero! Hu Hu Hu!

Comment from Tom
July 16, 2011 at 7:25 pm

Hey man,
I never read long emails as most of the spammers out there do not care about you, to them you are a number on their opt-in list. Surprisingly enough, I have read the whole thing, watched the YouTube and read some of the comments from other people.
What is my impression?
You and I share a lot of things in common as far as the past 20-25 years go. I have had some childhood pitfalls in my life that I can closely relate to your story’s beginning. As an adult right out of college money was just pouring at me and I would spend it like there is no tomorrow. I had become a rich jerk who would think that The World Owes Him Something. The reality though is so much different than I was thinking it was. A lot of those so called “friends” are gone cause they were there when I was rich, but now as I am struggling with my bills, where are they?
Long story short,
My first impression of your story and the business model that you have in place is very impressive as it seems real, no big promises no bull no hype.
You can only take the horse to the water, can you make the horse drink the water?
YOu probably could with one out of ten you being that first horse LOL
I am also from Los Angeles, and would like to meet up with you if you have time.
I have always wanted to make friends with successful people, there is a lot to learn from them.
Do you still in San Diego?

Hit me up bro!!!

Comment from Martin
July 17, 2011 at 10:40 am

This inspired the hell out of me. Especially the essence of, you can succeed if I can. Thanks Kelly for sharing this, awesome!!

On top of that, you are really a captivating writer, not only because I love success stories, but I never once felt the need to skip ahead and read the whole thing. Great blog!!

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July 18, 2011 at 5:28 am

I can’t believe I charged straight through all of that. I never read this stuff. I’ll gladly chug through 18 hours of double-speed audio or video at a stretch and wake up to do it all again, but my eyes get tired this “late” in my day. Your story is incredible and spooky relatable. Then it was so painful. You discovered WarriorForum exactly when I discovered CliffsList and consequently our lives diverged tremendously. I’ve spent the past 8 months catching up on the phenomenon I’ve been missing over the past 10 years. Once I discovered internet marketing (and most specifically toll gate joint ventures), I got a serious case of the “I know kung-fu” feeling. In my case, I did live under a rock, so to speak because I sailed on civilian cargo ships intermittently for 7 years while playing David DeAngelo CDs. (Works.) If I do half as well making money as I did getting dates, I’m in for one hell of a decade.

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July 18, 2011 at 4:02 pm

Great bio, love to know about successful people. One question: talent or skill?

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July 18, 2011 at 8:40 pm

Great, we have the same last name!

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July 26, 2011 at 7:23 am

Hello Kelly,

Your story is very interesting. The biggest thing I took from it, is that it takes time to learn all this stuff. I’m a basic member of Bring The Fresh and I have no experience and my knowledge is limited. I’m having to take it slow and learn all the basics, that’s one thing that new people to this industry should know. You’re not going to make money right away because you have to learn everything from scratch. I’m having to go through BrainHost’s tutorial on how the website works. I tried adding an affiliate link to my site, but see that there’s no image. Things like this take time to learn and so I’m not expecting to make any money for at least a couple of months. I haven’t even gotten into SEO’s yet and I’m not 100% sure I even fully understand what they do. Anyway, I’m in for the long haul as failure is NOT an option for me.

Thanks for sharing your story, it was inspirational.


47 year old woman.

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Comment from Farshid
July 27, 2011 at 12:51 am

Great story Kelly. Very motivational.

who do you look up to?

Thank you for sharing it with us.

Comment from Chris
August 3, 2011 at 11:36 am


Thanks for sharing. There is so much in common with me here. I feel where your heart is coming from. I’ve had similar family problems, debt problems, moved across the country to live my dream and also attempted to dabble in the movie/TV biz and found it wasn’t for me. Money is nice, but family and real good friends are far better. The money I hope to earn is to enhance the family/friends relationship by getting the bills paid and having a little extra to share good times with. You and Bring the Fresh have brought me further than any other person or deal has to realizing that. Although, I admit, I still have a few questions and struggle with my site. It’s still nice to know that you’re willing to put it all out there for us. It lets us know you’re a real person and hopefully a real friend as well. I look forward to more of that.


Comment from Paul
August 5, 2011 at 1:34 pm

Great story, feel motivated now to get out there and win.


Comment from Annette
August 6, 2011 at 8:30 am


You certainly had rough times in your earlier years, but you left no stone unturned and found a way to win in life from all angles. Your success is due to your resilient nature, bouncing back and finding a way no matter what.

Thank you for sharing and giving us hope and encouragement. You are no longer, “a rich jerk”, you are a young man on a mission with a noble purpose.

May the road rise to meet you,

Thanks again.

Comment from Eric Cole
August 8, 2011 at 12:47 pm


Thank you for sharing the story of your path. Over the years I’ve noticed we all have our things or hurdles to learn to handle. What is a big deal to one person is hardly registers with another. Which to me means it’s the process of learning and growing that is the point.

Being authentic, having integrity and all the other good stuff is an inside job. No one will feel those things about you until you feel them about yourself. The only way I’ve found to feel them about yourself is to act towards yourself in those ways. Once you do feel them about yourself, the outer expression pretty much happens by itself.

I spent 20 years diving deep into a very solitary spiritual path that nearly killed me a few times. And I paid an incredibly high price by some people’s standards to walk that path of learning and growth. Certainly, hammered my ego hard. Looking back now, I am grateful for every moment. Looking forward, I can’t begin to imagine what could be next.

Enjoy the journey! It is the point.


Comment from John
August 11, 2011 at 10:47 am

5% of all humans are leaders. People gravitate to them and follow them.

20%of all humans can work on there own. Meaning show them the task and the task will be completed.

60% of all humans can do the job but have to directed and cajoled to get the job done.

The last 15% will never do the job even when the reward is significant.

Kelly, you are in the top 5% because you got up when you were down. Your head was up to see the door opening instead of looking at your dangling part part for direction.

Your journey was the interesting part. The conclusion was just end of the story. Had you not been successful, the journey would still have been riveting. But the “Rich Jerk” part was the awakening. Most people face the truth and can not handle it, so the deny and remain the same.

I had a similar experience. I worked midnights with 8 other guys. I was the fish in the barrel one night and I felt so much self pity. I went to park my car for overtime like I did every morning. This day I saw a guy who I has seen many times walk to his job.

Today was different because of my self pity on why I was being picked on, this guy showed me to the lowest person on earth. He was wearing a new suit and tie (usually he had on jeans). Every person walked by him and patted him on the back or made some comment that brought out the sense of pride he had. I looked at him and felt said that he was my hero. I would never allow any to take my valuable time away from me for meaningless sense of belonging. You see, he showed more courage than I had ever. He had every reason on earth to quit life. His body went in every direction at the same time but he went to work each day and today he must have been getting an award. When I feel that I am having a day and start pitying myself, I think of him.

You, Kelly, showed the same determination as this guy did. I can safely say you have moved into the hero section of people I admire.


Comment from Brian Schneider
August 14, 2011 at 10:42 am

Hey Kelly,

Thanks for the tell all. We must be kindred souls because I also started out with buying stuff like that “make money from classified ads” guy – who is probably in prison now.

Anyway I was always criticized by so many people close to me that I was buying get rich quick schemes and that sort of thing. But what I was really up to was looking for the answers to how people made it to a healthy life style. Now after finding “Bring the Fresh” I can say that I have become an internet marketer and that is just great. You See, luckily now I have a person who says – if that’s what you want to do – ill back you %100. And the coolest thing is that people are asking me for help – and some are the same people who said the above…

Also, When I started out I asked some stupid questions and have even sent you a few PM’s that probably didn’t make sense.

But – Honestly Kelly I just want to say thanks. By hearing you open up and tell the story. It has made me feel the same. That I can now tell mine…! Further – by you telling your story, you have leveled the playing field… That is why this post has really changed my life. You’re a regular dude. And that is just the type of person I like knowing. I’m glad we met.

Brian Schneider, in the BTF forum “the blue marlin”

Comment from Jerzy Brzezinski
August 28, 2011 at 5:20 pm

Hi Kelly,

I’m happy that you sent me a link, what a life ! Rich Jerk didn’t convince me I guess he was to much of a jerk for me, but I’m happy to be a part of “Bring The Fresh” inner circle.


Comment from Marc
September 2, 2011 at 6:27 pm

wow!, kelly, That really was a riveting read.I feel kind of inspired and definately motivated.I have to admit that when i saw the sales video for BTF i wasn’t sure if you were “another paid actor”.4 months ago i’d never heard of I.M. and am still skeptical about it all whilst becoming obsessed with the idea at the same time.I’m 39,live alone & dead broke.I haven’t bought any I.M. products to date as i just don’t trust anyone,and i’m not stupid enough to think a piece of $47 software is gonna make me rich.(i’ve been on tons of lists).BUT,you come across as a genuine human being,and i know you couldn’t have made up your story.It was heartfelt dude,sincerely.Now i really want to get some cash together so i can check out BTF.Stumbling upon you and reading this post has changed my way of thinking.
All the best kelly
kindest regards

Comment from Wal
September 2, 2011 at 9:43 pm

Welcome back Kelly. You have developed into a much nicer guy than The Rich Jerk was and I believe in turn you will surpass his success. Amazing what we can learn from the lessons from life. Well done my friend. Comment from Australia.

Comment from Ted Sheibar
September 12, 2011 at 11:49 pm

Kelly, this was an absolutely fantastic post. That took bravery, brother…but I’m so glad you did. Not only do I feel like I know you more, but your life has been quite a ride. You could flesh out those “long story short” parts and write a book about your life, man…seriously interesting stuff.

I recently found you through Mike Dillard’s Elevation Group. I swear EVG is one of greatest things I’ve spent money on, and it sure looks like you’re going to be one of them too.

Take care man, and congrats on all of your past, present, and future success!

Comment from The Poor Jerk
September 18, 2011 at 2:46 pm

Hi Kelly,

Do you think facing adversity as a kid made you who you are today? I know it sure shaped me.

It’s funny what drives people. One day your a kid looking at a TV show saying I want to be like that guy. Ten years later your on an unrelenting quest to be successful and twenty years later you’re telling people how they could be more and have more if they want to. People probably ready your story and hear…… product of divorce, a troubled teen, a dreamer that had to fake it to make it, a clever and opportunistic internet marketer, and now a divorced father of two that has enough money to laugh away your adversity, but I see a guy that was driven to prove to his father that he made the biggest mistake of his life leaving your mother and his son. A guy that won’t stop striving to drive that point home until it doesn’t matter any more. Money and success become an additive way of validating that we matter and I have to wonder what path you will go down next.

In any case, thanks for sharing your upbringing. It gives people hope that they might be able to rise above their personal obstacles.

I wish you well with Bring The Fresh. I purchased it and I’m stumbling through it to see if I can change my future too.

Comment from Jeremy Wright
September 20, 2011 at 10:39 pm

Hey Kelly,
Awesome story. It’s inspiring and I learned a lot. You’ve been through quite a bit. I didn’t think I would actually read the whole thing but it was great so I did.

Thanks again for sharing your story. I hope we can talk again in the future.

-Jeremy Wright

Comment from Blanton
September 21, 2011 at 11:17 am

This is a very touching story. You are definitely an example of the American dream.

Comment from Thomas
September 29, 2011 at 7:39 am

Thanks for writing this. There are a lot of us out there who have had ups and downs, miscues and lessons learned. For me, life began at 50, and now I’m learning this as a way to similarly rebuild. Thanks

Comment from Ginny
October 1, 2011 at 11:33 am

Epic post! I was going to become a BTF. Member anyway, due to the awesome feedback on the Warrior Forum. Well done! Looking forward to working with you. Sincerely, Ginny

Comment from Reinaldo Lopez
October 16, 2011 at 11:17 am

Hey Kelly,

It is very inspiring to read your letter and see how real you are. I am learning a lot thanks to you and Mike. Am really looking forward to learning more as I go through the FD materials and the forum to finally be able to retire with my wife and enjoy a little of this beautiful thing we call life.

” Life is not about how many times you fall but how many times you get up and try again. ”

I want to thank you for all that you do for us and hope to meet you in person in the near future to thank you in person.

Success Is Intentional,

Reinaldo Lopez

Comment from Tula
October 18, 2011 at 12:14 pm

Very touching and moving story but can you guide normal individuals like myself to success?

Comment from Jay
October 28, 2011 at 6:03 am

Damn bro..

Comment from gary puckett
October 29, 2011 at 3:27 pm

i love your story i know ther not too many people that make dont want to help the new person in the business most of then want to sell you vido and not something you can read hope to hook up with you you are god sent gary puckett

Comment from Tom Wilson
October 31, 2011 at 1:38 pm


Thank you for the transparency. What an incredible story and journey to date. I am sure more chapters of your life are soon to be unfolded.

Also thank you for providing BTF as a vehicle for those of us who want yet another chance for success. You give hope and inspiration. All the best. I look forward to meeting you some day.

Best regards,

Tom Wilson

Comment from Alex
November 7, 2011 at 8:42 am

Hi Kelly,
Fascinating and thank you for ‘spilling the beans’.
It’s a source of inspiration and advice for newbees like myself.Thank you once again.

I look forward to joining BTF shortly – once all the cents have been saved up !!!!!!!!!!!!

Comment from Megan
November 8, 2011 at 10:24 am

Wow… “Roy”, outside of Seattle, Washington… sounds really nice!

Comment from Nixon
November 21, 2011 at 4:17 pm


I love your story is very touching. Bcoz my family has bad influence like they’re so negative ppl. When I tried to convinced them, they always said, “don’t believe those, internet money making r only scams”. I was looking 5 yrs ago that time that internet money making system. Today, since I’m broke, zero, nada, n zilch can’t even moved to a better life n only borrowing computer to my older brother to get to the internet. Nobody hires me bcoz I have my name is on record. I couldn’t even have a better life. Can u hook me up n help me out please?

Nixon G

Comment from Joe H
December 12, 2011 at 3:37 pm

I am one of your RJ customers and was really excited to have read this. Thanks for sharing and just bumped into BTF, but now feel like I’d investigate it’s relevane more so than I would’ve if I didn’t read it… clever marketing?


Comment from john nelson
December 16, 2011 at 10:52 pm

All I can is “I’m a rockstar” because at one stage i thought about giving up, but your story was so interesting and motivational, I soldiered on – I’m glad I did.

Comment from Antonio
December 21, 2011 at 7:01 pm

I started reading this and couldn’t stop, great story and tons learned from just reading your life experience. Thanks for sharing this, it was a heck of a ride!

Comment from Raul
December 21, 2011 at 10:07 pm

Can’t believe that Kelly Felix went to SMC and also took some HTML classes there . I now feel we have something in common.

Comment from Levi
December 22, 2011 at 6:53 am

Your life story really impressed me man. You are such an inspiration for me, not to mention that you are truly trying and succeding helping people. I’m looking forward in talking to you more. :) Good luck Kelly. You too Mike. You make a good team together.

Comment from Chris
December 22, 2011 at 8:33 pm

This is a perfect story. I still try to figure out what’s the best online business and your testimony gave me some clues. Thanks!

Comment from gracey6
December 23, 2011 at 4:33 am

I love your story, it’s one of the most inspiring stories I’ve read. It just proved that no matter how hard life you’ve had, as long as there is a determination and hard work, success would never be out of the way.

What I also love in your story is when you had all the success, all the things a man could ever wish for, you became a jerk and everything, but what was important was that you finally realized and decided to help other people who is in a financial struggle you were in once, keeping fingers crossed to be able to follow the path where you are right now.

I’m still saving up to have your program, also hoping I coud improve my family’s standard of living, even if not as successful as you are but atleast provide the life I’m dreaming for my family.

Keep helping and touching other’s lives and God Bless You, Kelly.

Comment from Shane Cook
December 23, 2011 at 10:04 pm

Wow, thats what America is all about. It was your dreaming to be someting better. Im sorry for the loss of your father and amazed in what you accomplised and i feel like you will keep being successful because of your drive.I bought the program BTF 4 days ago and im still trying to get one sitep.Its been tough for me and i have put so many long hours into it cuz i just dont know that much about computers or any of that other stuff you talk about.If you dont mind could you give me an idea that i can use for DreamerShane(A PRODUCT)Im a dreamer but ive always worked hard .My granpa told me when i was young if i didnt dream i didnt have nothing to live for.I hope you see this comment and would give me just an idea on a product and i will make itwork,with your help.Have a Merry Christmas!

Comment from Charley
December 26, 2011 at 2:00 pm

You’re either a great guy, a great marketer or both. I’m coming in as a great husband (one wife) and father of eight children. My wife has never worked outside the home- but the months are getting longer and the money is running out quicker. I am hopeful for any chance, any lagit chance at all to change our financial (to heck with the future) present. Thank you . . . Charley fom Idaho!

Comment from Roger Hamilton
December 27, 2011 at 1:32 am

I really enjoyed reading your story Kelli it was very touching and real. I myself can relate to some parts of your life story in so many instances. Life is a never ending story with so many chapters just keep on living brother the way God instruct you to. I am definately looking forward in joining your team. I am also one of the few that are from the Mike Dillard EVG Group so I know we are teamates. I am ready to make a financial transformation using your techniques in the internet marketing online world. I am ready and I am very thanful for the opportunity to learn the path of success & I can’t wait for the day we can communicate and talk as well.

Roger Hamilton

Comment from kami
January 2, 2012 at 9:11 pm

wonderful story! I’m blown away I read the whole thing! At first I looked and scrolled down, then for some reason came back and you got my attention with your captivating story and way of writing. thank you, I want more!

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Comment from Andre
January 15, 2012 at 11:49 am

This is a compeling story! Not many people get the opportunities that you had offered during your days of struggle. I have known and seen worse in my life time though. But it’s nice to see that you pulled through ok. I guess your story boosted your sales through the roof! Good luck and much success to you!

Comment from Ed
January 17, 2012 at 7:17 am

Your story is too amazing and heart-rendering
to ignore. Goals matched with actions equal
results. To all our success

Comment from BRutgers a/k/a “Rockstar” LOL!
January 30, 2012 at 3:33 pm

Wow, what an interesting and varied road you have traveled, Kelly – thanks for sharing it with me! I look forward to working with you; it’s nice to know we think along the same lines in several ways, and in wandering around I found your blog quite interesting!

Ooooh-weee, we gonna have some fun! :)

Again, thanks for the insight and the sharing!

Kind regards,

Comment from Todd S
February 1, 2012 at 1:12 pm

Thanks Kelly for sharing your story it makes the whole internet a place to prosper with the right perspective and someone in your corner cheering you on to the success you know you were created for. Thanks for being real! I am looking forward to learning everything I can from you and finally making some money.
Todd S

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March 6, 2012 at 6:47 pm

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Comment from Roma
March 26, 2012 at 12:00 pm

I have been looking @ the internet for some time now, but never really ventured in. I guess it is information overload, and not quite sure who to trust. Bought some programs that did not really work as they said. I actually remember coming across the rich jerk, but did not even get through the sales letter ’cause I thought it was offensive and thought I would not give any money to someone so rude. It’s nice to find that there is actually a genuine person behind it. Your story resonates with open simplicity and truth. I feel that I could learn from you and make my own internet dream a reality.
Thanks for sharing from the heart.
PS -I’m glad you’re not a rich jerk anymore!

Comment from Mike Abbey
April 10, 2012 at 10:35 pm

Hi Kelly and thanks for unveiling the great mystery of the who behind “The Rich Jerk”. I was one of your followers back then. Very touched by your down-to-earth story, can’t believe I read the whole thing, hope I can learn from your genius.

Comment from curious
April 13, 2012 at 8:18 pm

what an amazing story.i have read a lot of stories with the same sales pitch and I wonder is this the same sham that i have been scammed before.You know they say once bitten twice shy.sir prove me wrong that this is not a mistake.

Comment from Gaz
June 1, 2012 at 12:50 pm

Great story. I was impressed at the time the levels that you went to with the website. I did end up buying the ebook a number of years ago and found it pretty interesting, although google has changed a lot since then.

The way you wrote your articles was a classic US marketing method, with the highlighting of text, bold, the “oh wait, there’s more”‘ etc so I didn’t really trust what you were saying.

The bit that got me was that you’d built a number of websites which covered all of the searches that people would do before buying, e.g. Is the rich jerk a scam? Then turned that into a sales pitch!

I thought that the level you’d “blocked” google showed that you knew how to boost the rankings and so I knew there would be things that I could learn. You also manged to keep the book off file sharing sites too – I’m sure the random file name helped there.

Comment from Anna
June 19, 2012 at 7:28 pm

Its really awesome and interesting epic story of life l came across. l was impressed. Its nice to read other people’s story when there’s a wheel up, there’s the wheel down.

You have those guts and brave enough to challenge what to come ahead of you even you do not know what it would be. Not to mention, you have luck comes along with it. Lucky you!

But actually l also believe that luck actually comes to everybody. The thing to make it a fact that not everybody makes it a luck to be called one.

Your love for computers and genius head helps you alot. You dont have to be really high educated, phd or something to make a good living. l have a friend that only have 6 years of school, now he’s a rich man.

Anyway, l think l need to have a look on your Bring to Fresh.

be happy!!!

Comment from Scott
September 28, 2012 at 10:15 am

Hey Kelly,
Awesome story! I really enjoyed it. Do you still own the bad credit site? Also has the laws concerning how you beat your creditors changed any or would your method you used with your 11 creditors still work in 2012?

Comment from Bill
October 8, 2012 at 6:24 am

Your story was truly inspiring and down to earth…a real rags to riches story! I had stumbled on your rich jerk site tonight (because I want to be one too one day) and that had somehow brought me to this site. Your story really reached out to me tonight. Thank you from the bottom of my heart for sharing.

Chasing Katie Holmes was hilarious.

Have you sold the movie rights to your life story yet?

Comment from RJ
October 17, 2012 at 7:35 pm

Hey Kelly, The Rich Jerk was the first ebook I read when I started working online. I quit my job and forced myself to make money. I owe a portion of the money I’ve made to that book and to you as well.

This is the best post I’ve ever read online and while it took a big chunk of of my day it also motivated me beyond belief to work my ass off and achieve my goals.

Congrats on your success and congrats on overcoming the obstacles you’ve faced throughout your life.

I’m a huge fan! Keep up the amazing work.


Comment from Emil B. Kjenseth
February 6, 2013 at 3:01 pm

I bought youre e book back in the days, i used the refund tip you gave in the book to get money back from you. Anyway, i never did understand the whole ad thing, but i have still made sucess without the internett by studying and working. There are no way to easy money.

Comment from Kyle
February 14, 2013 at 6:21 pm

Hey Kelly,

I used the RJ site back in the day made $1000 the first day I used it. I know your system works.. Glad to hear your full story where you’ve been and where your going.

Looking forward to things on bringthefresh

Keep up the good work

Comment from Rahul
March 8, 2013 at 8:35 pm

Hi Kelly – the rich jerk website was one of my favorite bed time reads and I learnt a lot from it. Anyways, hope all is going well.

Comment from Ilan Finer
September 13, 2013 at 3:30 am

Kelly you are a big inspiration for me…

I was a member of Bring The Fresh and I can say that it’s one of a kind product in terms of how helpful the community is.

But more importantly it’s good to hear the real success stories like the one you just shared with us here, most people only talk about the up’s they had and not the downs….

And I remember when I started to make money online and I was feeling bad, I thought that something is wrong with me, because all the GURUS paint a pink world around them, and I felt like crap….

But more importantly I enjoyed reading about you big success, like the $45,000 in a day while you are in your 20′s…

Right now Im 24 and this is exactly the kind of goal I have in mind and it’s so helpful to see that someone already did it…

Kelly, thank you for being so open and telling about your life story, this was one of the best blog post I ever got to read!

Comment from John
October 16, 2013 at 10:47 pm

They say “money can’t buy you happiness, unless you know where to shop” ha ha. I think everyone goes though an ego phase. It’s perfectly human.

Comment from Fhaji
October 23, 2013 at 6:56 pm

What a Story !!

I’m new to all of this ( Internet marketing) but really appreciate you taking time out to share this with us.

Comment from Mikhail Amshei
April 14, 2014 at 9:37 pm

Hey Kelly Felix
Odds are you will never read this but just in case, I will make it short.. It’s really sad that you ran into trouble with your rich jerk baby. However I must say if you are still collecting testimonies long after the product has been closed I managed to track down one of the pdf copies happily.. I thought it was really funny at first but then I realized that its all real.. That was 6 month ago, I played around on ebay made some money, and yesterday I launched my first product.. you are insanely talented Kelly Felix, keep doing what you are doing because you are making difference and changing lives! even with your retired products :)

Comment from Azmir Ismail
April 16, 2014 at 9:17 am

Inspiring story Kelly. I remembered the Rich Jerk phenomenon. :) it was unique and cool at the same time.

Comment from oladayo awe
May 7, 2014 at 5:00 am

Hello Kelly,i enjoyed reading your story and its very different from all other stories of “gurus” . thanks for sharing your experience. i can say you deserved the behemoth monies that came to you because you actually “worked” for it. It was while i was researching Bring the fresh that i got to see this page. I will soon join and share my testimony in the forum soon. Thanks for sharing.

Comment from wass
May 14, 2014 at 3:35 am

amazing article and I am happy to say i read the whole thing, I feel now a days it is so hard to compete with others on the internet. money is not mad as easy as it was before, for example you have a skill set that no one else maybe had at that time. Now adays every tom dick and harry is making a website and trying to make a buck selling junk. The internet is overcrowded with uselessness and people creating products which are worthless, I am proud to say i bought the rich jerk package maybe 5 years ago and i was interested in affiliate marketing and how it worked, unfortunately i couldn’t make a buck doing anything…lol

maybe one day ill find it

Comment from Lizbeth
June 29, 2014 at 12:37 am

Hi, Kelly,

I loved your article because you write from the heart. I can relate somewhat to your experiences since I grew up “dirt poor (although I didn’t know it at the time)” in a family of nine children supported by a coal miner, but my childhood was not fraught with as many issues as you had since I had parents who provided for us and loved all of us kids in the best way they knew how.

I bought your “Rich Jerk” at least 10 years ago, but as the saying goes, “When the Student is Ready, the Teacher Appears.” I wasn’t ready at the time because I owned my own franchise and was trying very hard to make it work. Fast forward to a few years ago when I joined “Bring the Fresh”. Student still not ready…too busy trying to make a living with my business. However, I believe I am now ready. I am retirement age and want to succeed with the online marketing. I have bought several “Shiny Objects” and know full well about the Shiny Object Syndrome. I am determined to make this work. I know internet marketing can work, and I am so thankful for you for sharing all the information that you have shared.

At the risk of being politically incorrect, I will say, God bless you, Felix, for all that you have shared. You are an exceptional person.


Comment from Sean Himebaugh
October 1, 2014 at 12:09 am

Hello Kelly,
Rich Jerk was the first program I ever bought in the IM world. I loved the ‘cut-to-the-core’ essence, but felt it was over my head.
That pretty much left me working crappy jobs from 2006-present. I’m not too proud to admit that I needed a certain amount of hand holding and psychological maturing before I was officially ready to get my act together.
I set myself a goal of not spending one cent more on anything web related UNLESS it was from my online profits and sales already generated.
With BTW 2014, I need to hold off for a bit before I can build my properties using your methods.
With BTW 2013…let me just say thank you for the over the shoulder simplicity and behind the scenes tutorials you give about things that are relevant to a tech newbie.
Double thanks for devoting a good bit of time to the market research/strategy phase of website marketing.
I will, within 60 day, post my progress using my ideas and hustle on the BTW forum…at which point I will be ready to utilize the new methods.
Thanks Again
PS- If I achieve a job-replacement income before Christmas of this year, I (being just 3 hours north of you), would like to treat you to your favorite microbrew.

Comment from brian dunlop
October 9, 2014 at 10:44 am

how do I get the rich jerk e-books?

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